Semiotics..

This is a fried chicken's advertisement by Kyochon Chicken.

This is a fried chicken's advertisement by Kentucky Fried Chicken.


So what's the difference between these two advertisement by two different Fried Chicken's shop?

For the first one, Kyochon Chicken use South Korean boy band - Super Junior to be their spokesperson and there is no even a single fried chicken in their poster and maybe they're just using the artist's popularity to increase their sales. But for the second one, Kentucky Fried Chicken just uses a bucket of fried chicken as their 'spokesperson'. How to say, it's like Kentucky Fried Chicken already have their own logo that they no need to hire any famous artist to promote their own brand. People will knows even though they have no any promote advertisement but juts looking at the 'Colonel Sanders' face and people will knew it "Oh! It's KFC!"

By the way, I don't think people will knows 'Kyochon Chicken' this brand unless you're a Super Junior's fans or a Korean because it's a Korea's brand.

That's all about my explanation of Semiotics. Hope I didn't go off of the topic!